2025
← All Work
Campaign Design · 2025
Meridian Campaign
A multi-channel campaign spanning OOH, digital, and print for a luxury hotel group's global relaunch.
Client
Meridian Hotels
Category
Campaign Design
Year
2025
Tags
Campaign Design, Art Direction
Meridian Campaign
2025
Campaign Design
Case Study
Campaign DesignArt DirectionPrintOOH
The Challenge
Reposition Meridian from a dated business hotel chain to a destination for discerning modern travellers without alienating their existing loyal base.
Our Solution
A cinematic campaign built around the idea of 'Arrival' — the feeling of stepping into a world apart. Rich photography, editorial typography, and a restrained colour story.
The Outcome
Campaign drove a 40% uplift in direct bookings and won a regional advertising award for best hospitality campaign.
What's Next